Catlyz is the founder-led GTM advisory of Chris Rozic — 19+ years across XPON, Datisan and Winja, with advisory board seats guiding GTM at Google Cloud and Google Marketing Platform across APAC. Counsel for operators who want a senior thinking partner, not another agency.
No agency work, no implementation. Recurring counsel for founders and revenue leaders, one deep diagnostic, and a corporate advisor engagement for capital-raising stage teams.
An ongoing monthly advisory relationship for founders and early revenue leaders. Chris embeds as a fractional GTM voice — sharpening ICP, positioning, and founder-led sales — without adding to your headcount or handing off a deliverable that gathers dust.
An executive advisory engagement for CEOs, CROs and CMOs scaling past $10M ARR. Chris advises on RevOps design, AI enablement roadmaps, and pipeline discipline — you own execution, he stress-tests the thinking.
A structured advisory review of your motion — tech stack, team shape, and pipeline health. You leave with a written GTM thesis, a prioritized list of efficiency leaks, and the AI plays worth running next. Advisory only; you or your team implements.
For early-stage companies preparing to raise. Chris supports the capital-raising motion end-to-end — strategic guidance on narrative and metrics, warm access to his investor network, and coaching through the process. Compensation is a percentage of a successful raise.
Catlyz is founded and led by Chris Rozic. Over 19+ years, Chris has led GTM as Chief Growth Officer, Chief Revenue Officer, and CEO for XPON Technologies AUNZ (ASX:XPN), and co-founded two SaaS businesses — Datisan (AI marketing analytics) and Winja (later ArkCX, acquired by XPON). He has also sat on advisory boards for the GTM teams at Google Cloud and Google Marketing Platform, guiding decisions on partner ecosystem and vertical / horizontal focus across APAC.
Catlyz is deliberately narrow: senior GTM counsel for a small number of operators at a time. No agency, no implementation team, no billable-hour theatre — just a seasoned voice in the room when the decisions get expensive.
Chief Growth, CRO, Co-CEO — not a slide deck consultant.
Built Datisan on AI/ML for marketing analytics — pre-hype.
GTM across AUNZ, UK & Europe. Board-level advisory.
Every conversation starts with the data. Chris opens with a diagnostic of how CRM, product, and revenue signals feed one another — because clean pipes precede clever models, every time.
Chris advises on where AI genuinely compounds — copilots for reps, marketers and RevOps, automated research, and forecast intelligence — and just as importantly, where it's noise. Your team ships; the counsel keeps the plays honest.
Operating cadence, dashboards and playbooks stay with your team. Chris keeps the thesis current — pressure-testing bets, reviewing outcomes, and helping choose what to compound next.
Chris led this 28-month build in a fractional CGO capacity — designing the operating system alongside the in-house growth team and implementation partners. Brand available on request.
Pipeline lived in spreadsheets. The CRM sat unused for over a year. Every account enriched by hand. From that starting line — one thesis, one journey, five stages — a maturity model from manual operations to autonomous orchestration.
Strong thesis, a validated product, and a first target account list — but the operating layer was still spreadsheets and hand-enrichment.
Off a bespoke, unadopted legacy CRM and onto HubSpot — right-sized for how the team actually works. Stages redefined around buyer actions, not seller optimism.
January '25 HubSpot go-live turned the account-based hypothesis into hard evidence. Target vs non-target — proven, not preferred.
AI moved from content help into operational infrastructure. Production agents went live across the GTM function — sales, commercial, marketing.
An agentic layer stitched every function, data source and channel into one engine: signal → auto-enrich → outreach → human review → activate.
Not AI replacing human work. AI removing the bottleneck between strategic intent and operational execution.
Lean by design · Intelligent by architecture
Catlyz is advisory. Execution belongs to your team — and, when the work calls for it, to a small circle of specialists Chris has spent years working alongside.
Introduced on request. Vetted on outcomes. Held to the standard Chris's name sits behind.
HubSpot & Salesforce architects who redesign pipeline, lifecycle, and reporting — not just install fields.
Copilots, agents and workflow orchestration built on top of your data — production-grade, not demoware.
Warehouse design, attribution and forecasting instrumentation — the layer everything else depends on.
Campaign infrastructure, sequencing, and content ops — capable of the volume an AI-native motion produces.
Playbooks, deal-desk process, rep coaching cadences — the human side of a systematised motion.
ICP work, category positioning, and launch strategy that survive contact with the market.
Every partner has delivered inside an engagement Chris has led — reputation costs are real, so the bar is high.
Introductions only when the strategy calls for it. No retainers on autopilot, no bundled agency deals.
Partners work to a shared operating standard set by Chris — same cadence, same quality bar, same reporting.
A 4-page working document Chris uses on the first week of every engagement. Score your motion, spot the leaks, and choose which AI plays to run first — all before the next revenue review.
Tell us about your motion. We’ll respond within one business day with a short brief on where we’d start and what we’d skip.